Gentlemen Who Brunch
Fashion basics for men who believe in looking good without trying too hard – because effortless style is the ultimate flex.
Men's fashion has played mean with the 36-cm waist and higher for way too long. Mainstream brands don't fit right, and feel terrible after two washes. Tailored stuff is fun - but not for everyday.
Where was the decently-priced, casually classic wardrobe for the chubbier man? In our heads...That's where... until we raised our glasses, made a toast and...
Like all the best ideas, our story begins with bubbles
When over a slightly boozy brunch, we were all loosening our belts and complaining about a serious lack of styling clothes for the fuller figured man.
Hello
Gentlemen Who Brunch was born!
+ Classic quality stables with a twist
+ Clothes made well, but never taken seriously
+ A brand that celebrates the big boys
Our story
That's not just a cliche here at Brunch central. We make sure you're always well taken care of.
Three things you should know about GWB
Baggy, scratchy threads? No sir, not in these parts. Gentlemen Who Brunch selects fine feeling fabrics and tests every new item on real life humans - and not the skinny kind. So your clothing feels fab and fits like it was made for you.
Given all the care we put into craftsmanship and personal client service you'd be forgiven for thinking we're pricey. So we're pretty sure you'll be delighted when you see our price-tags.
We always have your feels in mind...
Damn right, the customer is always right
We're real wallet-pleasers
Live large and in charge
Always up for brunch
Chuck out boring old style rules for bigger guys
Wear clothes that put a smile on your face
In praise of luxe fabrics, not pricetags
GWB Rules for living
Jez is a rare breed - an accountant who is also a real people person. He can yack on for days about most things - especially watches. In fact, never ask this W.I.S to your HIIT class - he's allergic to cardio. His mission in life is to make men's clothes that don't fit like a mu-mu.
WE OF BIG DREAMS, BOLD VOICES AND bolts OF CLOTH
Alex might come across as a golden retriever but at heart she's a grumpy cat that loves slurping on a sh*tty coffee. In the last 10 years she has launched 400 products for more than 15 brands for global retailers. This former girl guider has also been questioned by the F.B.I.
And lets not forget Ben, our money guy with a heart of gold. He always has your back - unless he's racing you to a water park. Day to day he can be found reining in Alex's never-ending stream of big new ideas.
MEET YOUR FOUNDERS
//BEHIND THE SCENES
Jeremy Yong-Garcia
Alex Yong-Garcia
Ben Stott
Founder
COO / MD
CFO
Fancy a try on?
BOOK A FITTING
Click the magic button to book your very own personal try-on
and see how good you look in clothes designed for your size.
Or just go ahead, browse the collection and shop online now
Price HKD 895
These are the pieces we reach for when we want to look like we’ve got our entire life sorted (even if we’ve only sorted brunch).
Consider them your weekend companions—comfortable, confident, and quietly irresistible.
Go on… have your brunch—and wear it too.
Browse our faves
THE BARTY SHORTS
Price HKD 595
THE JAMES T Shirt
Price HKD 399
The ALEX Belt
Price HKD 349
THE CORNELIUS BELT
Price HKD 349
THE JEREMY BELT
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